Career Area: Marketing / Sales / Product Support Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe. When you join Caterpillar, you are joining a team of makers, innovators and doers. We are the people who roll up our sleeves and do the work to build a better world. We don't just talk about progress and innovation. We make it happen. And we are proud of that, because it helps our customers build and power the world we live in - the roads, hospitals, homes and infrastructure. Without a dedicated workforce Caterpillar could not effectively meet our customer's needs. Join us. Caterpillar provides services to our customers far beyond the initial equipment sale. Caterpillar's Construction Industries Services Division (CISD) exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value, Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles. CISD currently has an opportunity for an experienced Digital Marketing & Sales Specialist to join the Caterpillar team. About the Position: The Digital Marketing & Sales Specialist focusing on Marketing Automation works closely with Construction Industries Services Division (CISD), Dealer Distribution Services (DSD), Construction Industries (CI), and Cat Dealer Leadership to drive sales with dealer marketing teams utilizing Marketing Automation targeting Retail & Small Core customers in Asia Pacific region. The position serves as the expert responsible for the development and execution of Marketing Automation initiatives to drive profitable parts and service revenue and POPS growth. The incumbent will interact with DSD, CISD field team and dealer marketing teams to develop roadmaps ensuring optimum use of Marketing Automation to deliver a best-in-class Digital Customer Experience targeting Retail & Small Core customers. The primary responsibilities for this position will be to (but not limited to): - Responsible for working with the Field Teams, Dealers, and DSD to execute marketing automation initiatives to drive sales with Retail & Small Core customers - Responsible for partnering with CISD Digital Strategist to set Marketing Automation strategic vision to ensure we best serve CI customers - Serve as a consultant for field team and Dealers on marketing automation best practice and implementation of various tools/software - Manage, facilitate, and lead onboarding for Collaborative Marketing (distributive marketing allowing dealers to utilize Caterpillar's instance of Salesforce) - Manage Collaborative Marketing Results (campaign performance and sales targets) and Growth Targets (customer activation) for Asia Pacific region - Serve as the Marketing Automation expert, monitor industry trends, and ways to stay ahead of the competition. - Provide Cat Dealer feedback to Digital Strategist to improve customer journeys and workflows - Provide guidance regarding marketing consent and best practices to target customers digitally. - Work across CISD Integrated Marketing Team to leverage existing content and identify where additional content for the Asia Pacific Region in required - Travel to Cat District Offices regularly throughout the year to align on strategy and to meet with local Dealers Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. Good human relations skills are required to develop a collaborative, cooperative work relationship with others inside and outside the business unit. Generally, requires extensive travel to understand regional or worldwide business conditions. Incumbent has previous expertise within government agencies, national associations, dealers and/or customer groups. Required Skill and Experience: - 4-year University or College degree - 7 years of marketing or similar experience - Previous experience in Salesforce Marketing Cloud or similar marketing automation platforms Top Candidates Will Also Have: - Candidate must demonstrate Caterpillar's values of Integrity, Commitment, Excellence and Teamwork - Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new methods and new marketing technology - Self-starter and team player - Strong communication, presentation and training skills - Proficiency in data analysis - Accomplished in the use of business tools for communicating ideas - Strong project management skills - Strong B2B background excellent communication skills. - Ability to build strong relationships with various stakeholders at all levels - Understanding of construction industry and aftermarket solutions is preferred but not required. Additional Details: - Travel is up to 25% for this role. How We Support You (Employee Benefits): Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date). The Power of Everyone (https://www.caterpillar.com/en/careers/why-caterpillar/diversity-inclusion.html) At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work. Learn about Caterpillar at www.caterpillar.com Final Details: Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application - please use the candidate log-in on our career website as it will reflect any updates to your status. Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers . If you are interested in joining our team, please apply using an English version of your CV. We look forward to meeting you LI-Hybrid Caterpillar is an Equal Opportunity Employer (EEO). There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.