For the Digital Connoisseur Who Speaks Luxury & Mandarin Are you a bilingual marketer who understands how to sell a $150 cigar as effortlessly as a viral TikTok trend? Devlin’s Cigar Lounge—Perth’s premier destination for rare tobaccos and refined indulgence—seeks a digitally fluent, culturally savvy strategist to pioneer our conquest of Chinese and global luxury markets. Why This Isn’t Just Another Marketing Job · Product Worth Obsessing Over: Curate digital experiences for the world’s rarest cigars (think: Cuban Cohibas aged in our humidors). · Audiences That Demand Finesse: Engage Chinese diaspora collectors across Australia, mainland luxury gifting markets, and Western cigar purists—all in a day’s work. · Autonomy to Experiment: Shape our digital playbook for markets where cigar culture is either centuries-old (China) or newly booming (ANZ millennials). Your Digital Domains ✔ Platform Pioneer: Command our expansion into Xiaohongshu (RED), WeChat, Douyin, Tiktok while refining our Instagram/Facebook for cigar connoisseurs. ✔ Content Alchemist: Produce Mandarin/English masterpieces—from cigar unboxing reels to "How to Spot a Fake Cohiba" guides. ✔ Data Whisperer: Optimize campaigns using WeChat Analytics, Google Data Studio and other analytic tools, tracking metrics that matter (e.g., VIP sign-ups vs. one-time buyers). ✔ Influence Architect: Partner with cigar sommeliers and luxury lifestyle influencers to position Devlin’s as the global authority. Non-Negotiables · 5 years in luxury/fine goods e-commerce for top international brands (wine, spirits, tobacco ideal). · Native Mandarin Flawless English (to craft poetry about maduro wrappers in both languages). · Platform Mastery: Shopify backend skills, WeChat Mini Program UX basics, and TikTok Ads Manager black-belt status. · Cultural Radar: Instinct for taboos (e.g., never gift a clock in China) and trends (e.g., Douyin’s "quiet luxury" shift). Perks That Match Our Product · Cigar Education: Complimentary access to our "Cigar Sommelier" certification program. · Flexible Hybrid Model: Blend Perth office days with remote work (global campaigns don’t sleep). · Sponsorship Pathway: For stellar performers, we’ll navigate visa complexities together. Impress Us Please attach your resume, your cover letter and 1-paragraph pitch on "How I’d Sell a Rare Cigar to a 25-Year-Old Xiaohongshu User"