About Us Lawn Bowls is a strategic and precision-based sport where players roll biased bowls (weighted balls) toward a small target ball called the "Jack" on a grass green. Combining tactical thinking with skill, it appeals to all ages and thrives in Commonwealth nations like Australia and the UK, blending competitive spirit with social camaraderie. For over 100 years, Henselite has been a name synonymous with the sport of lawn bowls. As Australia’s leading Lawn Bowls brand since 1933, we specialize in high-performance equipment, including bowls, apparel, and accessories. Renowned for patented designs like the "Anti-Tread" technology and durable materials, it’s the trusted choice of elite players and clubs worldwide. Committed to innovation, Henselite drives the sport’s evolution through sponsorships and grassroots initiatives. Henselite identifies China as a pivotal "blue ocean" within its globalization strategy and plans to deeply cultivate this high-potential market through multi-dimensional localization strategies, transforming the sport from a regional niche into a nationwide leisure lifestyle. Key Responsibilities: 1.Market Strategy Development & Execution Design and implement targeted campaigns for Australia’s Chinese community, including membership drives, cultural festivals, and partnerships with local organizations. Spearhead China market entry via digital platforms (WeChat, Xiaohongshu, Douyin/TikTok) and offline channels (travel agencies, education institutions, luxury networks). 2.Cross-Cultural Brand Building Localize branding through bilingual content, KOL collaborations, and culturally resonant events (e.g., Lunar New Year tournaments). Partner with Chinese-Australian associations, schools, and businesses to deepen community integration. 3.Data-Driven Decision Making Analyze market performance metrics to optimize campaigns and ROI. Enhance digital platforms and CRM systems to improve member engagement. 4.Leadership & Partnerships Lead a multicultural team and collaborate with internal departments (sales, operations) and external stakeholders (media, sponsors). Establish strategic alliances with Chinese distributors and influencers. Key Skills: 10 years in marketing/sales, with significant experience in education sector / sports industry. Bachelor's degree or higher education. Bilingual fluency (English & Mandarin), with a deep understanding of Chinese and Australian cultural nuances. Strong analytical and strategic planning skills. Preferred Qualifications: Experience in sports, hospitality, education or membership-based industries. Existing networks within Chinese communities in Australia/China. Join us in making Lawn Bowls a global cultural phenomenon!