Are you interested in joining the dream team at Wesfarmers OneDigital? Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands. We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences. The Opportunity As the Senior Digital Designer, you will be responsible for creating, maintaining, and optimising digital channels, including web design and content that is interesting to prospective and current customers, with a focus on optimising conversion of lead sessions to members. Working within the customer experience team, this role ensures the customer journey is end-to-end effortless and uplifting. What you’ll be doing Plan and implement new designs, including graphic user interface elements such as menus, tabs, and landing pages, and updating our design system with the elements Author digital designs in the web development tool that remain light effort with high impact results Demonstrate an understanding of customer and business objectives Interpreting technical and business requirements to always deliver intuitive and user-centred solutions and experiences Combine creativity with an awareness of brand design and design system elements Translate a campaign brief into digital content that delivers business outcomes Outline any risks or gaps in the customers journey to ensure seamless interaction with the platform Demonstrate a sound understanding of customer needs and behaviours, engaging with customer Insights, and site analytics to identify current pain points and areas for optimisation Implement and manage a content optimisation pipeline to support continuous improvement and test and learn activities Implement and manage tag and SEO recommendations Supporting the CX team with scopes of work aligned to business objectives Supporting marketing to deliver personalisation for content and experiences that support lead conversion Advocating and driving consistency across all web and UI touchpoints What you'll bring to the table Excellent interpersonal, analytical, attention to detail, organisational and problem-solving skills Energetic and passionate for design with an ability to clearly discuss and explain design options Strong user interface design skills across web and apps Experience using data and insights to inform best practice content production Have advanced skills in industry design software and tools like Figma or Sketch Have advanced skills in web development tools like Webflow Experience in Web and/or App analytics and data tooling e.g. Amplitude, Google Analytics; TealiumIQ HTML and CSS experience extremely desirable but not required Understanding of HCD (Human-Centered Design) and A/B testing Highly collaborative working style Ability to manage timelines and deadlines Why OneDigital? Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things. You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life. Culture of comradery and collaboration - OneTeam Plus, all the tools and learning you need, the tone is set for you to shine and succeed. We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best. Team Benefits – just to name a few To support you at work, what you value in life and in the community, our team member benefits include: Access to the latest technologies An annual budget for your learning and development (this includes learning of your choice, certifications and more) Extended parental leave (16 weeks for primary carers), and paid volunteer days Flexible working – we balance working together with working flexibly People-focussed culture that celebrates achievements big and small Oh, and did I mention paid subscriptions and discount cards. Next steps If this sounds like your next career move, then click on the ‘Apply’ button now Please note that we may commence interviewing candidates prior to the application closing date.