About us InterContinental Hotels Group are one of the world's leading hotel companies. Present in around 100 countries, we have over 160 million guests staying in 889,164 rooms in more than 6,000 hotels per year. You'll know some or all of our 19 hotel brands. Some of the best known and most popular in the world include InterContinental Hotels & Resorts, Holiday Inn, Crowne Plaza Hotels & Resorts, Regent, Six Senses, and Hotel Indigo. We are seeking a passionate and creative part time Marketing Executive to join our team, working the equivalent of 4 days per week (30.4hrs per week), you will be one of the key brand custodians for InterContinental Perth City Centre. Your day to day Some of the main responsibilities day to day include: Social Media Management: - Manage and drive engagement across four social media accounts - Develop and execute content that highlights the uniqueness of the hotel's culinary experiences, events, and seasonal menus to increase brand visibility and drive patronage and revenue - Identify and collaborate with influencers to enhance brand presence - Monitor and report on social media performance and trends. Digital Marketing: - Create, manage and optimize Meta Ads & Google Ads to drive traffic and conversions - Monitor the performance of digital campaigns, drive conversion, and achieve hotel business goals by providing valuable contributions to owned/earned, organic/paid targeted efforts - Ensure consistent communication and seamless user experience across all digital touchpoints - Track and analyse campaign performance across channels - Make data-driven adjustments to improve campaign effectiveness - Update and maintain content on the branded hotel platform - Develop and optimize microsites for our restaurants and bars - Support the Marketing Manager in EDM development and distribution - Adhere to marketing budgets and work within the parameters in place. In-House Creative: - Capture high-quality photos and videos for use in social content - Develop creative for ads and various marketing materials - Develop content for hotel promotions, restaurant menus, and bar events Reporting: - Provide regular reports on marketing activities and performance metrics - Analyse data to inform and adjust marketing strategies. What we need from you The right candidate will thrive in a dynamic environment and bring a lifestyle luxury experience to life across rooms, meetings, events and our three vibrant restaurants. This role is your canvas, and your work will inspire guests to make InterContinental Perth City Centre their go-to haven for luxury stays, gourmet adventures, unforgettable events and occasions. Perfect for a passionate marketing professional who can effectively manage multiple responsibilities, from driving content strategy on social media accounts to co-managing the performance of websites and digital ads. More specifically, the successful candidate will have: - Proven experience in a marketing role, preferably within the hospitality industry - Strong skills in digital marketing and social media management - Proficiency in Canva and other graphic design tools - Some experience with videography and photography - Knowledge and experience with of Meta Ads and online advertising strategies - Excellent analytical skills and ability to adjust strategies based on performance data - Strong communication and organizational skills - Ability to work independently and manage multiple tasks effectively - Unrestricted and unlimited working rights for Australia What we offer You'll be rewarded for your hard work with a range of benefits that supports you throughout your IHG career journey - As this is a part-time position based off 4 days / 30.4hrs per week. There is flexibility for a permanent arrangement where this role could be completed across 4 full days, or 5 shorter days each week. - Free hotel meals in staff canteen each day - Dry-cleaning of work attire - Paid birthday leave - hip hip hooray - Paid parental leave - Discounted Perth CBD carparking (about 300 metres from hotel) - Proactive paid wellness and mental health days - Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage - A massive colleague discounts platform for all your favorite brands and retailers - Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG. At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey? As the world's first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®? brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you'd like to embrace a world of opportunities, we'd like to welcome you to the world's most international luxury hotel brand. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.